Abdellah Boussount
Full Stack Wordpress Developer
Abdellah Boussount
Full Stack Wordpress Developer
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About Me

Full-Stack WordPress Engineer focused on building scalable, high-performance web applications. I specialize in custom theme architecture and complex API integrations, moving beyond the limitations of generic page builders. I deliver WordPress solutions that are secure, SEO-ready, and effortlessly maintainable for long-term business growth.

I embrace the future of development through 'Vibe Coding' - leveraging AI -powered workflows to focus on high-level architecture and creative problem solving, while ensuring lightning-fast delivery and clean, optimized code

  • Email : hello@updulla.me
  • Phone / Whatsapp : +212708832292 ✅
  • Open for : Full-time Roles & Freelance Projects
My Services
Custom Theme Architecture

I build high-performance, lightweight WordPress themes from the ground up. I specialize in Gutenberg Full Site Editing (FSE) and Custom Block Development, ensuring your site is scalable, secure, and entirely free from bloated page builders.

Bespoke Plugin & Logic Development

I develop custom WordPress plugins to solve unique business challenges. Following WordPress Codex standards, I write clean, secure, and well-documented PHP code to extend functionality without compromising site stability or performance.

Headless WordPress & Decoupled Solutions

For projects requiring extreme speed and security, I develop Headless WordPress architectures. By using WordPress as a robust backend via the REST API and modern frontend frameworks like React or Next.js, I deliver ultra-fast, app-like web experiences.

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Advanced WooCommerce Engineering

I create scalable e-commerce ecosystems that drive revenue. Beyond standard setups, I specialize in custom product workflows, complex checkout integrations, and payment gateway optimizations tailored for high-volume stores.

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Enterprise API & System Integrations

I specialize in synchronizing WordPress with the tools you already use. From CRMs (Salesforce, HubSpot) to ERPs and custom SaaS platforms, I build seamless integrations using the WordPress REST API to automate your business data.

AI-Powered Solutions
I help businesses integrate AI into their WordPress ecosystems. Whether it's custom prompt engineering for content workflows or integrating LLMs into your WooCommerce store, I make your website smarter and more automated
Managed Technical Support & Maintenance

I provide senior-level site management including Security Hardening, regular updates, and version control via Git. I act as your technical partner to ensure your WordPress environment remains bug-free and fully optimized 24/7.

Accessibility (WCAG) & Technical SEO

I ensure your website is inclusive and visible. I build with Web Accessibility (WCAG 2.1) standards in mind, ensuring a seamless experience for all users while building a technical SEO structure that search engines love.

Performance Engineering & Core Web Vitals

I don’t just optimize; I re-engineer sites for speed. My focus is on achieving 90+ PageSpeed scores and passing Core Web Vitals through database optimization, object caching, and advanced asset management.

Technical Toolbox
  • Development Stack: PHP • JavaScript (ES6+) • React.js (Gutenberg) • SQL
  • WordPress Ecosystem: Custom Themes • REST API • Composer • WP-CLI
  • Frontend Tools: Tailwind CSS • Sass • Vite • NPM/Yarn
  • Workflow & DevOps: Git • GitHub • Docker • LocalWP
  • Design & Performance: Figma • Xdebug • Lighthouse • Query Monitor
  • AI-Augmented Coding: Cursor • Claude 3.5/4 • GitHub Copilot
  • Prompt Engineering: Designing advanced prompts for complex WP logic & testing
  • AI Implementation: Integrating OpenAI/Anthropic APIs into WordPress ecosystems

Testimonials

Pixel-perfect execution! He turned our complex Figma designs into a lightweight, custom WordPress theme. No bloat, no plugins—just pure, clean code.
Marc Dupont
Reliable and highly skilled. Abdellah solved complex API issues that other developers couldn't fix. He’s now our go-to partner for all things WordPress
Amina Mansour
Expert WooCommerce developer. He built a custom checkout flow that doubled our conversion rate.
Sarah Miller
Abdellah transformed our slow site into a high-speed machine. Our Core Web Vitals are now perfect, and our SEO rankings jumped instantly. A true expert in WordPress performance.
James Wilson
Personal Skills
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AI-Augmented Development
Teamwork using Git
Raspberry Pi Tinkerer
Analytical Problem Solver
Resume
Experience
Founder and Lead Developer
06/2025 - Present
Founder and Lead Developer
E-commerce and SaaS Ventures
  • Print-on-Demand Store: Launched and scaled a fully automated POD store using WooCommerce and WordPress REST API.
  • Full-Stack Execution: Handled everything from UI/UX design and custom theme development to payment gateway integration and server optimization.
  • Growth & Marketing: Integrated advanced marketing tools (Meta Pixel, Google Analytics 4) and optimized the store for a 15% increase in conversion rates through A/B testing.
  • Automation: Built custom scripts to automate order fulfillment, reducing manual work by 80%
Full-Stack WordPress Developer
08/2024 - 04/2025
Full-Stack WordPress Developer
Bright Leads Media - Full Time
  • Engineered high-performance lead generation platforms and custom WordPress solutions.
  • Optimized conversion paths (CRO) by developing custom themes and integrating advanced analytics.
  • Reduced page load times by 40% through advanced caching and clean-code practices, directly increasing lead quality for global clients.
Front-End Developer & E-commerce Expert
04/2023 - 07/2024
Front-End Developer & E-commerce Expert
Fiverr - Freelance
  • Architected 50+ custom e-commerce stores using WooCommerce and Shopify.
  • Focused on 'Design-to-Code' precision, transforming Figma layouts into responsive, SEO-friendly themes.
  • Specialized in custom plugin configurations and API integrations for automated shipping and payment workflows.
Web & Graphic Designer
11/2022 - 02/2023
Web & Graphic Designer
Mostaql - Freelance
  • Bridged the gap between design and development by creating intuitive UI/UX layouts.
  • Leveraged graphic design expertise to build visually stunning social media assets and digital branding.
  • This dual expertise allows me to build websites that aren't just functional, but aesthetically superior.
EDUCATION
09/2015- 06-2020
Bachelor 's Degree in Mathematics and Computer Science
Ouarzazate, Morocco

Polydisciplinary Faculty of Ouarzazate, Ibn Zohr University

09/2012 - 06/2015
Bachelor’s Degree in Biology and Geosciences
Tiznit, Morocco

Al Wahda High School

Technical Showcases
WooCommerce One-Click COD Ordering System
Wordpress Plugin
Plugin engineered for the Moroccan e-commerce market. Replaces the standard WooCommerce "Add to Cart" flow with a quick one-step popup order form for Cash on Delivery purchases. Instead of adding items to a cart and going through multi-page checkout, customers fill out a simple popup and submit their order instantly.
Automated Affiliate Review Generator
Wordpress Plugin
This plugin enables one-click generation of complete, SEO-optimized affiliate product reviews with AI-generated content AND featured images. Simply input a product name and affiliate link, and the system generates a fully-styled blog post ready for publishing.
WooCommerce MAD Currency Symbol Changer
Wordpress Plugin
This is a WooCommerce currency symbol customization plugin that changes the display symbol for the Moroccan Dirham (MAD) from the default Arabic symbol "د.م." to the Latin abbreviation "dh".
05/2020
SOPHIE | Development of an Intelligent Personal Assistant
Final Year Project

Conceptualized, designed, and developed an intelligent personal assistant during my final year project using Raspberry Pi , leveraging Python and NLP technologies to integrate various modules, including voice recognition and task automation.

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2017
Moroccan Cyber Security Camp 2017
ENSIAS, Rabat

Participated in the CTF challenge, demonstrating problem- solving skills and teamwork in a competitive environment, solving challenges in web exploitation, cryptography, and network security. Attended expert-led
conferences on ethical hacking, penetration testing, and secure development practices

Additional Skills
Languages Skills
  • Amazigh
    100%
  • Arabic
    100%
  • English
    80%
  • French
    60%
  • German
    55%
Knowledge
  • Headless WordPress & Decoupled Architecture
  • Full-Site Editing (FSE) & Block-Based Themes
  • Custom Gutenberg Blocks (React.js)
  • Performance & Core Web Vitals (Advanced Level)
  • API-First Approach & Integrations
  • Web Security & Hardening
  • Modern Development Workflow (DevOps for WP)
Online Certificates
Work 1
Work 2
Work 3
Work 4
Work 5
Work 6

Testimonials

Pixel-perfect execution! He turned our complex Figma designs into a lightweight, custom WordPress theme. No bloat, no plugins—just pure, clean code.
Marc Dupont
Reliable and highly skilled. Abdellah solved complex API issues that other developers couldn't fix. He’s now our go-to partner for all things WordPress
Amina Mansour
Expert WooCommerce developer. He built a custom checkout flow that doubled our conversion rate.
Sarah Miller
Abdellah transformed our slow site into a high-speed machine. Our Core Web Vitals are now perfect, and our SEO rankings jumped instantly. A true expert in WordPress performance.
James Wilson
Get in Touch
  • Address: Morocco
  • Email: hello@updulla.me
  • Phone / Whatsapp: +212708832292 💬

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